Agent-readiness for small business
SEO for AI shopping agents.
AI agents are starting to shop for your customers. Checklane measures how ready your store is — and shows you exactly how to fix it.
Free. Reads only your site’s public pages. No account needed. Takes about 30–60 seconds.
Our language is deliberate. Checklane attests to what it can verify about your store. We never guarantee sales, rankings, or how any agent behaves. A good score means agents can read and transact with you — not that they will.
How it works
Run the audit
Enter your domain. We score your store 0–100 across five agent-readiness categories, in about a minute.
Get the fix list
Every failing check comes with a concrete fix, ranked by severity. Most are an afternoon’s work.
Prove it monthly
Founding merchants get the agent console — weekly visibility checks plus detected agent traffic on your store — and the Checklane authentication badge. $29/mo, cancel anytime.
What a report looks like
Anonymized sample from a real small-business audit. Run your own above to see your store’s version.
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What the audit checks
UCP capability profile
Whether your store publishes a machine-readable profile under the open Universal Commerce Protocol — the file agents read to discover that you accept agent transactions.
Structured product data
schema.org Product markup: names, images, prices, availability, identifiers. Agents parse structured data first; pages without it are effectively invisible.
Feed discoverability
Sitemaps and machine-readable product feeds. If agents can’t enumerate your catalog, they can’t sell it.
Agent access
We request your homepage as six known AI-agent user agents. If your bot defenses block them, agents can’t see your products at all.
Machine-readability
robots.txt posture toward AI crawlers, server-rendered content, and HTML fundamentals. Agents read HTML, not your JavaScript bundle.
Questions
Is this a certification or a guarantee?
No. The audit is a readiness assessment: it attests to verifiable, machine-readable facts about your store. It does not certify your business, guarantee sales, or promise that any agent will recommend you.
Do you need access to my store?
No. The audit reads only your site’s public pages — the same pages any visitor or agent would see. Nothing is installed, and no login is required.
Will this make ChatGPT recommend my products?
Nobody controls what agents recommend. What we measure is whether agents can discover, read, and transact with your store. Readiness is necessary; it isn’t sufficient — and we’ll always say so.
What does the $29/mo founding beta include?
The agent console: weekly checks of whether your products surface in AI shopping answers, plus detected agent traffic on your own store — the proof that agents are finding you. And the Checklane authentication badge: an earned, verifiable identity credential for your storefront. Cancel anytime.
Who is Checklane?
We’re a small team building the trust layer for agentic commerce — starting with the merchants the big platforms overlook. This audit is our first product.